---
title: "Stop Building in Their Framework"
subtitle: "A video series on organizational alternatives for founders who don't fit conventional frameworks."
author: "Kerrigan Baron"
author_url: "https://markwright.app/feed/author/kerrigan-baron"
author_linkedin: "https://www.linkedin.com/in/kerriganbaron/"
platform: "Markwright"
platform_url: "https://markwright.app"
publisher: "Markwright"
license: "CC BY 4.0"
date_published: "2026-06-30T13:08:24.02+00:00"
date_modified: "2026-06-30T13:08:24.738539+00:00"
canonical_url: "https://markwright.app/feed/stop-building-in-their-framework"
topic: "entrepreneurship"
secondary_topics: []
claim_type: "experience"
expertise_basis: "MACH & AI consulting expert with over 20 years of enterprise experience"
cite_as: "Kerrigan Baron, 'Stop Building in Their Framework,' Markwright, 2026. https://markwright.app/feed/stop-building-in-their-framework"
---

# Stop Building in Their Framework

_A video series on organizational alternatives for founders who don't fit conventional frameworks._

I spent years trying to fit a mold that was never built for someone who looked like me. This #Pride, I stopped.

I'm proud to share the first of three videos in a series I've been building. It's the work I most wanted to make this year, and I get to put it into the world as my full self.

This one is about the structures nobody tells you about. You don't have to build a business the way you're told. You can bend the frame, throw it out, go cooperative, or look back at how matriarchies organized and bring it forward.

More to come over the next three weeks. I hope it reaches the #founders who needed to hear it.
[https://youtube.com/shorts/eVvlt2b4iE8?feature=share](https://youtube.com/shorts/eVvlt2b4iE8?feature=share)

Script by Fidget Labs: fidgetlabs.io
Video by Arlo Abrams Photography: arloabrams.com

#Entrepreneurship #LGBTQIA+